Seven pitfalls you’ll avoid by piloting your survey

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test-driveOnce you’ve chosen your survey method, and developed your list of questions, it’s tempting to get right on with the survey. Time is probably egging you on too! But wait a minute, would you cater for a wedding party without trying out the recipes first?

However well you and others have thought out your survey, there’s bound to be at least one glitch to resolve. Much better to take the time to identify them at the beginning than find them after you have run your full survey. Read more